Do We Need Another Podcast?
Launching The Business of Digital, and who it's for.
We think the answer is yes.
In 2017, Matt Siltala and I launched The Business of Digital Podcast, and with it a new site, a Twitter account, and a show we'd wanted to make for a while.
Who it's for
The show is aimed at small business owners and people newer to digital marketing: anyone trying to make sense of SEO, PPC, websites, email, social media, and conversion optimization. We keep episodes in a tight 15–20 minute range so you can actually finish one on a coffee break or a short commute.
Matt and I host, but we bring in guests to go deeper on the topics where someone else knows more than we do. If you have ideas for a topic, or want to be a guest, please just let us know.
Early episodes
- Episode 1: Tips for Getting Started with Social Media as a SMB
- Episode 2: Personal Use of Social Media vs Business Use
- Episode 3: Why SMBs Need to Reserve Names on Social Media
- Episode 4: SMB With a Limited Budget: Social Media Tools
- Episode 5: SEO Isn't Set It and Forget It
You can find the whole thing on iTunes and subscribe now. The series eventually ran past 200 episodes.