Results
Twenty years of moving organic search for enterprise brands, publishers, and startups. Figures below are anonymized by client; the numbers are real.
Selected case studies
Client names withheld; situations and outcomes are real.
Enterprise publisher
Audience growth · AI-era searchA large publisher was under-capturing organic across finance, shopping, and editorial as search behavior shifted toward Discover, News, and AI answers.
Owned SEO and content-discovery strategy, rebuilt how content was surfaced, and aligned product, editorial, and engineering around it.
Tens of millions of monthly users grown on Google Discover & News, up from tens of thousands.
Enterprise brand
Two migrations, four monthsThe site faced two platform migrations inside four months, exactly the situation where most companies bleed rankings and traffic.
Planned and directed both migrations end to end: redirect mapping, content, analytics, testing, and post-launch monitoring.
+75% organic sessions, year over year, through the migrations.
B2B SaaS
Compounding lead generationA SaaS product needed sustained organic lead growth it could forecast on, not a one-quarter spike.
Built the organic acquisition engine (technical SEO, content, and conversion) and kept iterating against lead quality, not just volume.
30% a year in qualified organic lead growth, four consecutive years.
Enterprise publisher
Technical SEO auditA backlog of technical SEO issues was quietly capping the site's organic visibility.
Ran a full technical audit and drove the priority fixes through the development roadmap.
+50% Google clicks & impressions the following quarter.
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