Dave Rohrer
Scaling search, performance marketing, and web platforms for enterprise organizations
Scaling search, performance marketing, and web platforms for enterprise organizations
I’m a digital acquisition and growth leader with 15+ years of experience working across SEO, paid search, and web platforms. My work focuses on improving how organizations acquire, convert, and retain customers through a combination of technical expertise, data-driven decision making, and cross-functional collaboration.
I’ve led initiatives across enterprise publishing, SaaS, and regulated industries, partnering with product, engineering, marketing, and analytics teams to drive performance at scale. This includes platform strategy, large-scale site development, and evolving search and discovery systems across complex digital environments.
In addition to in-house leadership roles, I run NorthSide Metrics, where I advise organizations ranging from startups to Fortune 50 companies on digital acquisition, platform strategy, and performance optimization.
More recently, my focus has expanded into AI-driven search and how changes in discovery are impacting content, user behavior, and digital acquisition strategies.
Co-hosted The Business of Digital Podcast, a 200-episode series focused on digital strategy, hiring, and running online businesses. Covered topics including SEO, PPC, content strategy, and the evolving digital landscape alongside co-host Mat Siltala.
I advise organizations on digital acquisition, SEO, and web platform strategy, working across technical SEO, paid search, and content performance. I also serve as a Fractional SEO Director , partnering with companies and agencies to provide senior leadership, prioritize initiatives, and guide execution without the need for a full-time hire.
