Do We Need Another Podcast?


Yes, yes we do. Recent Matt and I finally launchied the site, Twitter account and Podcast.

So who is The Business of Digital Podcast for? That is a fine question! We are trying to keep each episode focused on one topic that a small business owner or someone new to the digital marketing spectrum (SEO, PPC, Websites, Email, Social Media, CRO, etc.) might have questions about. We are also trying to keep each episode in the 15-20 minute range and with 7 espisodes already recorded we seem to be getting pretty good at it (most of the time). Hopefully the format, our experience and the guests we have will make it a fun and educational listen.

Guests? Did you say guests? Yup I did. While Matt and I will likely be the only voices you hear on most of the podcasts we do know that we have our limits on some topics. That is why we will bring in guests to mix it up and add another voice to whatever topic we are covering that week. We already recorded 2 such episodes so look for those soon!

Ready to listen? Here are the first 3 shows or just hop over to iTunes and subscribe now or check out the first three episodes here:

Still not sure this podcast is for you? Here are the topics we cover in the next 3 episodes and if you have ideas or want to be a guest please just let us know.

Photo Credit goes to the awesome Michael Dorausch who you can also find at @chiropractic.

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June 27th, 2017 by daver | Comments Off on Do We Need Another Podcast?

Pubcon Networking Above and Beyond

The year is 2012. The month is October. The time is Pubcon. No matter if you are a veteran or rookie of Pubcon you have most likely read any of the what to do before Pubcon, what to pack, rookie survival tips, and how to make the most of type posts. Since everyone is busting out their “How to Do” Pubcon type list, why not another one?

Every year during one of the many Pubcon or related networking events a person has the opportunity to meet a large number of people. So with 3,000 to 5,000 people at a conference how do you stick out? How will you find yourself meeting random new people all night and having a great time? How will the people you do know find you in such a large sea of people?

Time to Take it Up a Level

Now you don’t necessarily go big or go home but you may want to go outside of your comfort zone. As Ralf and CK have proven, something as simple as a unique shirt can go a long way towards meeting new people.

I asked CK about his experience with the “Suits Suck” t-shirt and he had this to say, “Yeah that was fun. I got a lot of mixed reactions. I think some people might have been like “who is this guy” or were intimidated by it probably because they were wearing suits, but most people had a laugh even if they didn’t know it was from the HBO series, Entourage. I also caused some confusion by changing into an outfit with a sport coat that night. People still mention that shirt every once in a while.”

This idea doesn’t need to simply be a one conference trick! I am sure that over the years at various conferences you have seen either Mikkel deMib Svendsen in his orange suit or Rand in his yellow shoes. Both are trademark looks that I’m sure have broken the ice for more than one conversation.

Gadgets and Gallops

At any given conference that you find Jeff Randall, Tim Ash, Michael Dorausch, Andy Beal, or Matt Siltala you will find a camera nearby and possibly pointing at you. With a camera in hand you can easily walk up to a group of people, ask if they want a photo, snap a shot and then introduce yourself. Quick and easy way to meet people anywhere.

This year in fact Michal Dorausch is taking it up another level by offering Photo Ops to any and all attending Pubcon. Talk about a great idea! If anyone meets more people this coming week then him I will be truly shocked by their speed networking abilities.

Perhaps you don’t consider your photographic skills all that developed. What about creating your own Pubcon Pony and getting people to quickly pose for shots with it using their own phone’s camera? Have you never heard of the Pubcon Pony? If you haven’t here is a bit of background from Kristy the owner of Pubcon Pony, “The pony started as a bit of a joke between Brian Carter and myself on Twitter. It became real when I “won” a stuffed pony at his session. It was a little silly but it got people talking and a lot of people had heard about what had happened. It became a conversation starter. I was having fun with it. It became my personal mission to get a picture of me and the pony with as many people as I could find. It was completely silly but totally fun. Ultimately it was a way to comfortably approach people in the industry I admired and may have been otherwise to shy to talk to.”. It was quite a few years ago (sadly) that Pubcon Pony last made an appearance but maybe Kristy brought Pony back with her this year!

Does your company have its own Traveling Gnome or Pubcon Pony? Get it in the suitcase and try it out at one of the events next week.

Rydin’ Scooter Dirty

And then there is simply the act of making a big entrance. Some years ago the SEO Rascals hit the scene and Vegas hasn’t been the same since. What better way to strike up a conversation then by riding by on a scooter… on only two wheels?!? Now don’t run out and try and rent a gocart or a scooter but just think outside of the box, or at least outside of your comfort zone and you will meet more people then you will sitting in your room. Pubcon has great content and speakers but what if they dont answer that one burning question. While walking to lunch or that next session you may overhear someone say your hometown’s name. Be ready to jump at the chance to network and meet new people.

Video thanks goes out to Snoop and Hooley.

My Story

Years ago when I was a (leave me alone and let me hide at my desk) Web Developer I knew that if I didn’t force myself to attend the networking events I never would meet anyone. Eventually I got out of my comfort zone and soon found that I could go to an event of 100, 300, or 5000 attendees and leave with at least a few new friends each time.

So as you finish packing your suitcase for your flight or drive to Pubcon think about how you can get a bit out of your comfort zone. Then get to as many events, sit with as many new people during lunch, and strike up conversations in between sessions and get to networking.

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October 13th, 2012 by daver | 1 Comment »

Watch Super Bowl Live Online

So NBC has the big game this year and similar to what they do with their Sunday Night Football games they will be streaming the Super Bowl live. Other than ESPN I cant honestly say I know of any other network doing live sports events online.

And since my initial review of Sunday Night Football being streamed live on NBC they have continued to improve the UI (even if just slightly) and the performance. So as long as no one is streaming from Netflix, Hulu or trying to watch 5 hours of Adriana Lima you should be fine with NBC’s stream.

So to you NBC I say Kudos and Thanks! Now all of you other networks please start streaming more sporting events as well. And if you happen to be out and about during the game (perhaps out on a beer or chip run) check out the Super Bowl on your mobile device.

Sunday Night Football

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February 5th, 2012 by daver | Comments Off on Watch Super Bowl Live Online

What is Customer Service?

Note: This draft, well now post is a year (and change) old and after a few edits I am finally posting it! Since it is still relevant so heck why not post it?! Now the other 10+ drafts that I just deleted… well they will never see the light of day.

I went into my frequent lunchtime location: Chipotle. Now if you want fast good food this is the place – especially if you are a taco/burrito fan.

There is however a drawback to going here. Have you ever seen those Visa Checkcard ads? Where the store is an assembly line that never stops? That is Chipotle.

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December 3rd, 2010 by daver | Comments Off on What is Customer Service?

Bristol Gang Variety Show 3.0 – Lake Forest, IL

If you are in the Chicagoland area and wouldnt mind being entertained AND helping people this Thursday please check out the Bristol Gang Variety Show 3.0 at the Gorton Center, 400 East Illinois, Lake Forest IL. The show is on August 5th @ 8 PM.


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The R.E.S.C.U Foundation along with quite a few great people from the local Bristol Renaissance Faire will be there doing their best to make it more than worth your while.

For even more information please visit R.E.S.C.U Foundation or view the PDF (rather large it is) Bristol Gang Variety Show.

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August 4th, 2010 by daver | Comments Off on Bristol Gang Variety Show 3.0 – Lake Forest, IL

2010 Marketing Conferences

Every year more and more conferences join the scene for social media, online advertising, online marketing, blogging, internet retail, web analytics, social networks, conversion, PPC, Search Engine Optimization, SEO, SMM, SEM, and any other buzz word that relates to business online.

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January 23rd, 2010 by daver | 12 Comments »

Chicago’s 13th Annual Toys for Tots Xmas Party

Just like last year the best Chicago Toys 4 Tots fundraiser  is at The Piano Man in Wrigleyville. Bring a toy and help a child and then enjoy a beverage with a friend or three!

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November 28th, 2009 by daver | Comments Off on Chicago’s 13th Annual Toys for Tots Xmas Party

Pubcon Vegas 2009

Yes this is yet another post about the upcoming Pubcon Conference. I usually, well usually is a strong word, I randomly do posts about conferences that I attend. So many people write so many great posts I figure join in with the “me toooooo” post (although I think this counts as one). Look, even Pubcon thought my post was a great idea with one of their own (and theirs is much more official).

So instead Im going to keep a list of the fun shindigs going on during Pubcon. If I miss any, drop me a note on Twitter @daver or leave a comment below.

Monday November 9

  • 530-730PM – Kick off Networking Blast – Las Vegas Convention Center, North Hall N2
  • 9-11:00PM – 5Ps Pre-PubCon Planet Hollywood Prive Party TweetUp – Planet Hollywood Prive Nightclub, on the mezzanine level – RSVP information

Tuesday November 10

  • 415-530PM Let’s Tweet – Salon C – Big screen Tweeting in the round. Concert-level sound system cranking out the music. Snacks and cold beer. Wifi. Topics to be determined by what’s hot and PubCon trending. Tweet-Jay to be named later.
  • 530-630PM – Exhibit Hall – Exhibitors Cocktail Reception
  • 7PM – ?? – Hilton Hotel next to the Conference Center – $20,000 poker tournament for 40 players
  • 7PM – ?? – Search Spam party by SEOmoz
  • 10PM – ?? – PubCon Palazzo Lavo Nightclub Party – The Palazzo Las Vegas Lavo Nightclub – RVSP Info

Wednesday November 11

  • 530-730PM – ENVY Lounge located at the Renaissance Hotel – Beer, wine and snacks. Thanks to Trackur
  • 8PM – ?? – PubCon Rok Vegas – New York New York Las Vegas Hotel and Casino Rok Vegas Nightclub – RSVP Info

Thursday November 12

  • 8PM-?? – PubCon MGM Grand TweetUp – Official Wrap Up Party! – MGM Grand West Wing Bar’s – RSVP info
  • 8PM-?? – SEO Poker Tournament at Pubcon at the Mirage – Thanks to DK and PurposeInc

Friday November 13

  • 130-330PM – Special Event : The PubCon Classic Networking Event

Also look for these (at sometime)

  • Lonely? Dont know anyone? Look for people in the following Hotel bars: TI(Treasure Island) or the WYNN

So what did I miss people?

This was last updated on Nov 5, 2009!!!

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October 27th, 2009 by daver | Comments Off on Pubcon Vegas 2009

Top 10 Reasons why Chicago is a Heartbreaker

So I randomly said something on Twitter tonight and actually got a response: people agreed and said that the tactic was past its prime.

Inspiration for this comes from @kristy, @msaleem, and @monicawright

Well I have 2 words for you: Its not dead just yet. Okay, that was a few more, deal with it.  So without further ado, I present a random off the cuff Top 10 list.

  1. Bulls – Ever since MJ left they have been one.
  2. Italian Beef – They cant be that good for your heart, especially in the quantity of them that we eat here. I do have to admit, they are very very good.
  3. Blackhawks – Another year, another Chicago sports team doing their thing. Notice a trend with the sports teams here yet?
  4. Wisconsin – They have cheese and more cheese and are just 40 miles away. Cheese does the heart good!!
  5. Da Bears – Can we get a QB in the house please? Cutler, you looked good so far so that is a start. Keep it up and stay healthy will you?
  6. Pizza – Deep Dish Chicago Style FTW. If you have ever had some, you know what I am talking about.
  7. Summer – To think that it is the end of August and we still have yet to have a full week of Summer weather.
  8. Politics – As the mayor of Chicago sells off the city, Springfield is 3 for their last 4 (Im pretty certain) in sending Governors to jail.
  9. Six Flags – If they go bankrupt and close Six Flags Great America we will be forced to go to the Dells
  10. Cubs – Need I say more? I love them but really? Natural born heartbreakers they are.

So that is my list, what did I miss? What in (or around) Chicago breaks your heart? I admit I spent all of 5 minutes on this so forgive me on its weakness!

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August 25th, 2009 by daver | 1 Comment »

BMG Music Service is being discontinued

I just got the following today and it doesnt shock me as more people buy digital but it still is sad.

Dear Music Lover,

We’d like to tell you about some upcoming changes to your membership.

BMG Music Service is being discontinued as of June 30, 2009.
That doesn’t mean your music savings are coming to an end. Your savings can continue with our other service,, where shipping is always free and there are no automatic shipments.

Here’s some important information regarding your current account:

  • You will receive one more Featured Selection Announcement email from us.
  • You will still be able to shop at through May 31, 2009.
  • We have discontinued our Music Points program, effective January 31, 2009. You will be able to redeem your outstanding music points through April 30, 2009.
  • You’ll have through May 31, 2009 to redeem certificates or free CDs you’ve earned.

Remember, you can still shop online at and take advantage of our great selection and prices until May 31, 2009. Please make sure you have signed up to receive emails from us so you don’t miss out on special offers and important updates. Click here to sign up.

As you can see, there will be no more BMG Music Service. Back in December they stopped taking new customers so the writing was on the wall. If you head over to you get a nice message that tells you plain and simple – no new customers.

As I already said, this isnt shocking, its just sad in a way.  So what is the next type of site/product to give way to 2009?

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March 9th, 2009 by daver | 1 Comment »