/* ==========================================================================
   daverohrer.com  —  clean personal-brand site (Poppins · white · blue)
   Inspiration: cvit theme structure (photo-led hero, résumé timeline,
   uppercase mixed-weight headings, square buttons). No monospace labels,
   no numbered markers, no dash-eyebrows, no grid washes.
   ========================================================================== */

:root{
  --bg:#FFFFFF;
  --bg-alt:#F6F8FB;         /* Dave's light blue-grey */
  --bg-dark:#141821;        /* footer / CTA ground */
  --ink:#181B20;            /* near-black */
  --ink-2:#3C434D;
  --muted:#6A727E;
  --faint:#9AA1AC;
  --line:#E6E9EE;
  --line-2:#D4D9E0;

  --blue:#2372C4;           /* Dave's blue, friendlier than v1 */
  --blue-dk:#195AA0;
  --sky:#5EB2D9;
  --tint:#EAF2FB;

  --ff:"Poppins",ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --maxw:1180px;
  --gutter:clamp(20px,5vw,64px);
  --read:64ch;
}

@media (prefers-color-scheme:dark){
  :root{
    --bg:#12151B;--bg-alt:#171B22;--bg-dark:#0C0E13;
    --ink:#ECEEF1;--ink-2:#C6CBD2;--muted:#98A0AB;--faint:#6C7480;
    --line:#242A33;--line-2:#333B45;
    --blue:#5CA0E0;--blue-dk:#7CB6EA;--sky:#6FBEE2;--tint:#16222F;
    color-scheme:dark;
  }
}

*{box-sizing:border-box}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--bg);color:var(--ink-2);
  font-family:var(--ff);font-size:16.5px;line-height:1.7;font-weight:400;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block}
a{color:var(--blue);text-decoration:none;transition:color .15s}
a:hover{color:var(--blue-dk)}
:focus-visible{outline:2px solid var(--blue);outline-offset:3px}
.skip{position:absolute;left:-9999px;background:var(--ink);color:#fff;padding:10px 16px;z-index:200}
.skip:focus{left:8px;top:8px}
::selection{background:var(--tint)}
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}

/* ---- typography ---- */
h1,h2,h3,h4{font-family:var(--ff);color:var(--ink);margin:0;line-height:1.15;font-weight:600}
p{margin:0 0 1rem;max-width:var(--read)}
strong{font-weight:600;color:var(--ink)}

/* section eyebrow — plain uppercase, NO dash, NO mono */
.kicker{font-size:.8rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin:0 0 14px}
/* cvit-style section title: light weight + bold keyword, uppercase */
.sec-title{font-size:clamp(1.6rem,3.2vw,2.3rem);font-weight:300;letter-spacing:.02em;text-transform:uppercase;color:var(--ink);line-height:1.2}
.sec-title b,.sec-title strong{font-weight:700}
.sec-intro{font-size:1.05rem;color:var(--muted);max-width:60ch;margin:14px 0 0}

/* ---- buttons: square, uppercase, letter-spaced (cvit) ---- */
.btn{
  display:inline-flex;align-items:center;gap:.55em;
  font-family:var(--ff);font-weight:600;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;
  padding:1em 1.7em;border:2px solid var(--blue);background:var(--blue);color:#fff;border-radius:6px;
  cursor:pointer;transition:background .18s,border-color .18s,color .18s;white-space:nowrap;
}
.btn:hover{background:var(--blue-dk);border-color:var(--blue-dk);color:#fff;text-decoration:none}
.btn-primary{background:var(--blue);border-color:var(--blue);color:#fff}
.btn-primary:hover{background:var(--blue-dk);border-color:var(--blue-dk);color:#fff}
.btn-outline{background:transparent;color:var(--blue);border-color:var(--blue)}
.btn-outline:hover{background:var(--blue);color:#fff;border-color:var(--blue)}
.btn-lg{font-size:.82rem;padding:1.05em 2em}
.btn .arw{transition:transform .18s}
.btn:hover .arw{transform:translateX(4px)}

/* =========================================================================
   HEADER
   ========================================================================= */
.site-header{position:sticky;top:0;z-index:60;background:color-mix(in srgb,var(--bg) 92%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;min-height:80px}
.brand{display:flex;flex-direction:column;line-height:1.15;gap:2px}
.brand:hover{text-decoration:none}
.brand-name{font-family:var(--ff);font-weight:700;font-size:1.3rem;letter-spacing:.02em;color:var(--ink)}
.brand-role{font-size:.66rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--muted)}

.primary-nav ul{display:flex;align-items:center;gap:2px;list-style:none;margin:0;padding:0}
.primary-nav a,.nav-parent{
  font-family:var(--ff);font-size:.78rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);
  padding:.6em .9em;border:none;background:none;cursor:pointer;display:inline-flex;align-items:center;gap:.4em;transition:color .15s;
}
.primary-nav a:hover,.nav-parent:hover{color:var(--blue)}
.primary-nav a[aria-current="page"]{color:var(--blue)}
.has-children{position:relative}
.nav-parent svg{opacity:.6;transition:transform .18s}
.has-children:hover .nav-parent svg,.has-children.open .nav-parent svg{transform:rotate(180deg)}
.submenu{
  position:absolute;top:calc(100% + 8px);left:0;min-width:255px;list-style:none;margin:0;padding:8px;
  background:var(--bg);border:1px solid var(--line);box-shadow:0 16px 40px rgba(20,30,45,.16);border-radius:2px;
  opacity:0;visibility:hidden;transform:translateY(-6px);transition:.16s;
}
.has-children:hover .submenu,.has-children.open .submenu{opacity:1;visibility:visible;transform:translateY(0)}
.submenu a{display:block;padding:.7em .8em;letter-spacing:.04em}
.submenu a:hover{background:var(--bg-alt)}
.nav-cta{margin-left:10px}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:8px}
.nav-toggle span{width:24px;height:2px;background:var(--ink);transition:.2s}

/* =========================================================================
   HERO — photo-led split (cvit)
   ========================================================================= */
.hero{background:var(--bg-alt);border-bottom:1px solid var(--line);overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,4vw,56px);align-items:center}
.hero-copy{padding-block:clamp(44px,5.5vw,72px)}
.hero-flag{display:inline-flex;align-items:center;gap:9px;font-size:.8rem;font-weight:600;color:var(--ink-2);background:var(--bg);border:1px solid var(--line-2);border-radius:50px;padding:6px 14px;margin:0 0 22px}
.hero-flag .dot{width:7px;height:7px;border-radius:50%;background:var(--blue)}
.hero h1{font-size:clamp(2.1rem,3.9vw,3.15rem);font-weight:600;line-height:1.1;letter-spacing:-.015em;color:var(--ink);margin:0 0 20px;text-wrap:balance}
.hero h1 .accent{color:var(--blue)}
.hero-sub{font-size:1.06rem;color:var(--ink-2);max-width:42ch;margin:0 0 26px;line-height:1.6}
.hero-actions{display:flex;flex-wrap:wrap;gap:13px;align-items:center}
.hero-fine{margin:18px 0 0;font-size:.85rem;color:var(--muted);letter-spacing:.02em}
.hero-fine strong{color:var(--ink)}
.hero-note{display:flex;align-items:center;gap:9px;margin:18px 0 0;font-size:.88rem;color:var(--muted)}
.hero-note .dot{width:7px;height:7px;border-radius:50%;background:var(--blue);flex:0 0 auto}
.hero-links{display:flex;flex-wrap:wrap;gap:12px;margin:26px 0 0;padding-top:24px;border-top:1px solid var(--line-2)}
.hero-links a{display:inline-flex;align-items:center;gap:.5em;font-size:.85rem;font-weight:600;letter-spacing:.02em;color:var(--blue);background:var(--bg);border:1.5px solid #cfe0f2;border-radius:6px;padding:.72em 1.2em;transition:border-color .15s,color .15s,background .15s}
.hero-links a:hover{border-color:var(--blue);background:var(--blue);color:#fff}
.hero-links a .arw{color:var(--blue);transition:transform .15s}
.hero-links a:hover .arw{transform:translateX(3px)}

.hero-photo{position:relative;align-self:end;justify-self:center;width:100%;max-width:400px;aspect-ratio:4/5;max-height:460px;
  border-radius:8px;background:radial-gradient(120% 90% at 50% 15%,#e2eaf4,#c6d4e6);overflow:hidden;display:flex;align-items:flex-end;justify-content:center}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:top center}
.photo-ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:11px;color:#5a6b82;text-align:center;padding:24px}
.photo-ph svg{opacity:.5}
.photo-ph span{font-size:.76rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.photo-ph small{font-size:.72rem;letter-spacing:.02em;max-width:24ch;font-weight:400;opacity:.85;line-height:1.5}

/* =========================================================================
   TRUST STRIP
   ========================================================================= */
.trust{background:var(--bg);border-bottom:1px solid var(--line)}
.trust-inner{display:flex;flex-wrap:wrap;align-items:center;gap:16px 40px;padding-block:26px}
.trust-lbl{font-size:.74rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--faint)}
.trust ul{display:flex;flex-wrap:wrap;gap:14px 34px;list-style:none;margin:0;padding:0}
.trust li{font-weight:600;font-size:1.02rem;color:var(--ink-2);letter-spacing:.01em}

/* =========================================================================
   SECTION SCAFFOLD
   ========================================================================= */
.sec{padding-block:clamp(52px,6vw,84px)}
.sec--alt{background:var(--bg-alt);border-block:1px solid var(--line)}
.sec-head{max-width:720px;margin:0 auto clamp(32px,4vw,48px);text-align:center}
.sec-head.left{margin-inline:0;text-align:left}

/* ---- newsletter band (markmanson-style, lead with the list) ---- */
.news{background:var(--bg-dark);color:#fff;border-block:1px solid var(--bg-dark)}
.news-inner{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,5vw,64px);align-items:center;padding-block:clamp(44px,5vw,64px)}
.news-lbl{font-size:.76rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--sky);margin:0 0 14px}
.news h2{color:#fff;font-size:clamp(1.5rem,2.6vw,2rem);font-weight:600;line-height:1.2;margin:0 0 12px;max-width:18ch}
.news p{color:#aeb7c4;margin:0;max-width:46ch}
.news-form{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 12px}
.news-form input{flex:1 1 220px;min-width:0;font-family:var(--ff);font-size:.98rem;padding:.85em 1.05em;border:1.5px solid #3a4453;border-radius:6px;background:#1c2230;color:#fff}
.news-form input::placeholder{color:#8892a2}
.news-form input:focus{outline:none;border-color:var(--sky)}
.news-form .btn{background:var(--blue);border-color:var(--blue);color:#fff}
.news-form .btn:hover{background:#fff;border-color:#fff;color:var(--bg-dark)}
.news-fine{font-size:.8rem;color:#8892a2;margin:0}
@media(max-width:820px){.news-inner{grid-template-columns:1fr;gap:24px}}

/* =========================================================================
   TWO PATHS — clean cards, no numbers, no accent bars
   ========================================================================= */
.paths{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.path{background:var(--bg);border:1px solid var(--line);border-radius:3px;padding:clamp(28px,3vw,42px);display:flex;flex-direction:column;transition:border-color .18s,box-shadow .18s,transform .18s}
.path:hover{border-color:var(--line-2);box-shadow:0 18px 44px rgba(25,40,65,.09);transform:translateY(-3px)}
.path-tag{font-size:.72rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--blue);margin-bottom:16px}
.path h3{font-size:1.5rem;font-weight:600;letter-spacing:-.01em;margin-bottom:12px}
.path .who{color:var(--muted);margin-bottom:22px;font-size:1rem}
.path ul{list-style:none;margin:0 0 28px;padding:0;display:flex;flex-direction:column;gap:12px}
.path li{position:relative;padding-left:28px;color:var(--ink-2);font-size:.98rem}
.path li svg{position:absolute;left:0;top:5px;color:var(--blue)}
.path .go{margin-top:auto;align-self:flex-start;display:inline-flex;gap:.55em;align-items:center;font-weight:600;font-size:.76rem;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);background:transparent;border:2px solid var(--blue);border-radius:6px;padding:.8em 1.35em;transition:border-color .15s,color .15s,background .15s}
.path .go:hover{border-color:var(--blue);color:#fff;text-decoration:none;background:var(--blue)}
.path .go .arw{transition:transform .18s;color:inherit}
.path .go:hover .arw{transform:translateX(4px)}

/* =========================================================================
   EXPERIENCE TIMELINE (cvit résumé rows)
   ========================================================================= */
.timeline{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,64px)}
.tl-col h3{font-size:1.15rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase;margin-bottom:24px;padding-bottom:14px;border-bottom:2px solid var(--ink)}
.tl-item{display:grid;grid-template-columns:132px 1fr;gap:18px;padding:16px 0;border-bottom:1px solid var(--line)}
.tl-item:last-child{border-bottom:none}
.tl-when{font-size:.82rem;font-weight:600;color:var(--blue);letter-spacing:.02em;padding-top:2px}
.tl-when span{display:block;color:var(--muted);font-weight:400;font-size:.78rem;margin-top:2px}
.tl-what{font-size:1.02rem;color:var(--ink);font-weight:600}
.tl-what span{display:block;color:var(--muted);font-weight:400;font-size:.92rem;margin-top:3px;line-height:1.55}
@media(max-width:520px){.tl-item{grid-template-columns:1fr;gap:4px}}

/* =========================================================================
   RESULTS — clean stat blocks, no mono context lines
   ========================================================================= */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.stat{text-align:left;padding:4px 0}
.stat .num{font-size:clamp(2.4rem,4vw,3.3rem);font-weight:700;letter-spacing:-.03em;color:var(--ink);line-height:1;font-variant-numeric:tabular-nums}
.stat .num .u{color:var(--blue);font-weight:600}
.stat .cap{margin-top:14px;font-size:.95rem;color:var(--ink-2);line-height:1.5}
.stat .cap b{color:var(--ink)}
@media(max-width:820px){.stats{grid-template-columns:1fr 1fr;gap:34px 24px}}
@media(max-width:460px){.stats{grid-template-columns:1fr}}
.stats-note{margin:30px 0 0;font-size:.88rem;color:var(--muted)}

/* =========================================================================
   PROCESS — clean steps (subtle numerals, not mono)
   ========================================================================= */
.flag{display:inline-block;font-size:.78rem;font-weight:600;color:var(--muted);font-style:italic;margin-top:10px}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;counter-reset:st}
.step{background:var(--bg);border:1px solid var(--line);border-radius:3px;padding:clamp(22px,2.4vw,30px);counter-increment:st}
.step .sn{font-size:2rem;font-weight:700;color:var(--tint);line-height:1;margin-bottom:12px}
.step .sn::before{content:"0" counter(st)}
:root[data-theme] .step .sn,.step .sn{}
.step h4{font-size:1.12rem;font-weight:600;margin-bottom:8px}
.step p{font-size:.92rem;color:var(--muted);margin:0;max-width:none}
@media(max-width:860px){.steps{grid-template-columns:1fr 1fr}}
@media(max-width:480px){.steps{grid-template-columns:1fr}}

/* stronger numeral color so it's visible (tint is too light on white) */
.step .sn{color:#cfe0f2}
@media (prefers-color-scheme:dark){.step .sn{color:#2b3d52}}

/* =========================================================================
   FIT
   ========================================================================= */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:clamp(26px,4vw,56px)}
.fit-col h3{font-size:1.05rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;margin-bottom:18px}
.fit-col.yes h3{color:var(--blue)}
.fit-col.no h3{color:var(--faint)}
.fit-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:13px}
.fit-col li{position:relative;padding-left:30px;color:var(--ink-2)}
.fit-col li svg{position:absolute;left:0;top:5px}
.fit-col.no li{color:var(--muted)}

/* =========================================================================
   CTA BAND
   ========================================================================= */
.cta-band{background:var(--bg-dark);color:#fff}
.cta-inner{display:flex;align-items:center;justify-content:space-between;gap:36px;flex-wrap:wrap;padding-block:clamp(46px,6vw,72px)}
.cta-band h2{color:#fff;font-size:clamp(1.6rem,3vw,2.2rem);font-weight:600;max-width:22ch;line-height:1.2}
.cta-band p{color:#aeb7c4;max-width:50ch;margin:14px 0 0}
.cta-band .btn{background:var(--blue);border-color:var(--blue);color:#fff}
.cta-band .btn:hover{background:#fff;border-color:#fff;color:var(--bg-dark)}

/* =========================================================================
   FOOTER
   ========================================================================= */
.site-footer{background:var(--bg-alt);border-top:1px solid var(--line)}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:44px;padding-block:clamp(44px,5vw,64px)}
.footer-brand .brand-name{font-size:1.25rem;font-weight:700}
.footer-brand p{font-size:.92rem;color:var(--muted);margin:14px 0 0;max-width:44ch}
.footer-nsm{font-size:.86rem!important}
.footer-label{font-size:.72rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);display:block;margin-bottom:16px}
.footer-nav ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
.footer-nav a{color:var(--ink-2);font-size:.94rem}
.footer-nav a:hover{color:var(--blue)}
.footer-legal{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-block:22px;border-top:1px solid var(--line);font-size:.82rem;color:var(--faint)}
.footer-legal a{color:var(--muted)}

/* =========================================================================
   RESPONSIVE
   ========================================================================= */
@media(max-width:900px){
  .hero-grid{grid-template-columns:1fr;min-height:0}
  .hero-photo{min-height:360px;order:-1}
  .paths,.timeline,.fit{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
  .footer-grid{grid-template-columns:1fr;gap:30px}
}
@media(max-width:760px){
  .nav-toggle{display:flex}
  .primary-nav{position:fixed;inset:80px 0 auto 0;background:var(--bg);border-bottom:1px solid var(--line);padding:14px var(--gutter) 22px;transform:translateY(-8px);opacity:0;visibility:hidden;transition:.18s}
  .primary-nav.open{transform:translateY(0);opacity:1;visibility:visible}
  .primary-nav ul{flex-direction:column;align-items:stretch;gap:2px}
  .primary-nav a,.nav-parent{width:100%;justify-content:space-between;padding:.85em .4em}
  .submenu{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:none;border-left:2px solid var(--line);border-radius:0;margin:2px 0 6px 12px;padding:0}
  .has-children .submenu{display:none}
  .has-children.open .submenu{display:block}
  .nav-cta{margin:10px 0 0}
  .nav-cta .btn{width:100%;justify-content:center}
  body.nav-open{overflow:hidden}
}

/* =========================================================================
   INTERIOR PAGES (pillars)
   ========================================================================= */
.crumbs{padding-top:22px;font-size:.85rem;color:var(--muted)}
.crumbs a{color:var(--muted)}
.crumbs a:hover{color:var(--blue)}
.crumbs .sep{margin:0 6px;color:var(--faint)}

.page-hero{background:var(--bg-alt);border-bottom:1px solid var(--line);padding-block:clamp(40px,5vw,72px)}
.page-hero h1{font-size:clamp(2.1rem,4vw,3rem);font-weight:600;letter-spacing:-.015em;color:var(--ink);margin:0 0 20px;max-width:20ch}
.page-hero .lead{font-size:1.14rem;color:var(--ink-2);max-width:62ch;line-height:1.6;margin:0 0 28px}
.page-hero .actions{display:flex;flex-wrap:wrap;gap:13px;align-items:center}
.page-hero .note{margin:18px 0 0;font-size:.9rem;color:var(--muted)}
.page-hero .note strong{color:var(--ink)}

/* readable prose block (definitional / GEO content) */
.prose{max-width:70ch}
.prose p{font-size:1.08rem;color:var(--ink-2);line-height:1.7;margin:0 0 1.1rem}
.prose p.define{font-size:1.2rem;color:var(--ink)}
.prose p.define b{font-weight:600}

/* two-column checked list of responsibilities */
.checklist{display:grid;grid-template-columns:1fr 1fr;gap:16px 34px;margin:8px 0 0;padding:0;list-style:none}
.checklist li{position:relative;padding-left:32px;color:var(--ink-2);line-height:1.55}
.checklist li svg{position:absolute;left:0;top:3px;color:var(--blue)}
.checklist li b{color:var(--ink);font-weight:600;display:block}
@media(max-width:680px){.checklist{grid-template-columns:1fr}}

/* comparison table */
.compare{overflow-x:auto;border:1px solid var(--line-2);border-radius:6px;margin-top:8px}
.compare table{border-collapse:collapse;width:100%;min-width:640px;font-size:.96rem}
.compare th,.compare td{text-align:left;padding:15px 20px;border-bottom:1px solid var(--line);vertical-align:top}
.compare thead th{background:var(--bg-alt);font-weight:600;color:var(--ink);font-size:.9rem}
.compare thead th.you{color:var(--blue)}
.compare tbody tr:last-child td{border-bottom:none}
.compare td:first-child{font-weight:600;color:var(--ink);white-space:nowrap}
.compare td.you{color:var(--ink-2)}
.compare .mark{color:var(--blue);font-weight:700}
.compare .dash{color:var(--faint)}

/* pricing block */
.pricing{display:grid;grid-template-columns:1fr 1.2fr;gap:0;border:1px solid var(--line-2);border-radius:6px;overflow:hidden}
.pricing .price-main{background:var(--bg-alt);padding:clamp(28px,3vw,42px);border-right:1px solid var(--line-2)}
.pricing .amount{font-size:clamp(2rem,3.2vw,2.7rem);font-weight:700;color:var(--ink);letter-spacing:-.02em;line-height:1.1}
.pricing .terms{margin:10px 0 0;color:var(--muted);font-size:.96rem}
.pricing .price-body{padding:clamp(28px,3vw,42px)}
.pricing .price-body h3{font-size:1.05rem;font-weight:600;margin:0 0 16px}
.pricing .price-body ul{list-style:none;margin:0 0 24px;padding:0;display:flex;flex-direction:column;gap:11px}
.pricing .price-body li{position:relative;padding-left:28px;color:var(--ink-2);font-size:.97rem}
.pricing .price-body li svg{position:absolute;left:0;top:4px;color:var(--blue)}
@media(max-width:720px){.pricing{grid-template-columns:1fr}.pricing .price-main{border-right:none;border-bottom:1px solid var(--line-2)}}

/* FAQ */
.faq{max-width:820px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:20px 44px 20px 0;position:relative;font-weight:600;color:var(--ink);font-size:1.05rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:8px;top:50%;transform:translateY(-50%);font-size:1.5rem;font-weight:400;color:var(--blue);transition:transform .18s}
.faq details[open] summary::after{content:"–"}
.faq .faq-a{padding:0 0 22px;color:var(--ink-2);line-height:1.65;max-width:68ch}
.faq .faq-a p{margin:0 0 .8rem}
.faq .faq-a p:last-child{margin:0}

/* NSM callout strip */
.nsm-note{background:var(--bg-alt);border:1px solid var(--line);border-radius:6px;padding:24px 28px;display:flex;gap:18px;align-items:center;justify-content:space-between;flex-wrap:wrap}
.nsm-note p{margin:0;color:var(--ink-2);max-width:60ch}
.nsm-note p b{color:var(--ink)}

/* generic prose section two-col (text + aside) */
.split{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(30px,5vw,64px);align-items:start}
@media(max-width:860px){.split{grid-template-columns:1fr;gap:28px}}

/* =========================================================================
   ABOUT PAGE
   ========================================================================= */
.about-intro{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(30px,5vw,60px);align-items:center}
.about-photo{position:relative;width:100%;max-width:340px;aspect-ratio:4/5;border-radius:8px;overflow:hidden;
  background:radial-gradient(120% 90% at 50% 15%,#e2eaf4,#c6d4e6);display:flex;align-items:center;justify-content:center}
.about-photo img{width:100%;height:100%;object-fit:cover;object-position:top center}
.about-photo .photo-ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:11px;color:#5a6b82;text-align:center;padding:22px}
.about-photo .photo-ph span{font-size:.76rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.about-photo .photo-ph small{font-size:.72rem;opacity:.85;line-height:1.5}
.about-intro .bio p{font-size:1.08rem;color:var(--ink-2);line-height:1.7;margin:0 0 1.1rem;max-width:60ch}
.about-intro .bio p:first-child{font-size:1.2rem;color:var(--ink)}
.about-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}
@media(max-width:800px){.about-intro{grid-template-columns:1fr;gap:30px}.about-photo{max-width:280px}}

/* vertical timeline (Pascal-style single spine) */
.vtl{position:relative;margin-top:8px;padding-left:0}
.vtl-row{position:relative;display:grid;grid-template-columns:170px 1fr;gap:34px;padding:0 0 34px 0}
.vtl-row:last-child{padding-bottom:0}
.vtl-when{text-align:right;font-size:.82rem;font-weight:600;color:var(--muted);letter-spacing:.02em;padding-top:3px}
.vtl-body{position:relative;padding-left:34px;border-left:2px solid var(--line)}
.vtl-row:last-child .vtl-body{border-left-color:transparent}
.vtl-body::before{content:"";position:absolute;left:-8px;top:5px;width:14px;height:14px;border-radius:50%;background:var(--bg);border:2px solid var(--blue)}
.vtl-body h3{font-size:1.12rem;font-weight:600;color:var(--ink);margin:0 0 3px}
.vtl-where{font-size:.9rem;color:var(--muted);margin:0 0 10px}
.vtl-where a{color:var(--blue);font-weight:500}
.vtl-body p{font-size:.97rem;color:var(--ink-2);line-height:1.6;margin:0;max-width:62ch}
@media(max-width:640px){
  .vtl-row{grid-template-columns:1fr;gap:6px}
  .vtl-when{text-align:left;padding-top:0;color:var(--blue)}
  .vtl-body{border-left:none;padding-left:0}
  .vtl-body::before{display:none}
}

/* recognition grid */
.recog{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.recog .item{background:var(--bg);border:1px solid var(--line);border-radius:6px;padding:24px}
.recog .item .big{font-size:1.5rem;font-weight:700;color:var(--ink);letter-spacing:-.01em}
.recog .item .big .u{color:var(--blue)}
.recog .item p{margin:8px 0 0;font-size:.94rem;color:var(--muted)}
@media(max-width:760px){.recog{grid-template-columns:1fr}}

/* =========================================================================
   PROCESS PAGE — phase spine (sequence, no numbered chips)
   ========================================================================= */
.phases{display:flex;flex-direction:column;gap:0;margin-top:8px}
.phase{position:relative;padding:0 0 30px 30px;border-left:2px solid var(--line)}
.phase:last-child{border-left-color:transparent;padding-bottom:0}
.phase::before{content:"";position:absolute;left:-8px;top:4px;width:14px;height:14px;border-radius:50%;background:var(--bg);border:2px solid var(--blue)}
.phase h3{font-size:1.25rem;font-weight:600;color:var(--ink);margin:0 0 4px}
.phase .lede{font-size:.85rem;font-weight:600;color:var(--blue);margin:0 0 10px}
.phase p{font-size:1rem;color:var(--ink-2);line-height:1.65;margin:0 0 12px;max-width:64ch}
.phase .deliver{font-size:.92rem;color:var(--muted);margin:0}
.phase .deliver b{color:var(--ink);font-weight:600}
@media(max-width:560px){.phase{padding-left:22px}}

/* =========================================================================
   RESULTS PAGE — case cards + testimonials
   ========================================================================= */
.cases{display:flex;flex-direction:column;gap:22px}
.case{border:1px solid var(--line-2);border-radius:6px;overflow:hidden;background:var(--bg)}
.case-head{background:var(--bg-alt);padding:16px 24px;border-bottom:1px solid var(--line-2);display:flex;justify-content:space-between;gap:14px;align-items:baseline;flex-wrap:wrap}
.case-head h3{font-size:1.08rem;font-weight:600;color:var(--ink)}
.case-head .tag{font-size:.8rem;color:var(--muted);font-weight:500}
.case-body{display:grid;grid-template-columns:1fr 1fr .9fr}
.case-cell{padding:22px 24px;border-right:1px solid var(--line)}
.case-cell:last-child{border-right:none;background:var(--bg-alt)}
.case-cell .lbl{font-size:.72rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--faint);margin-bottom:9px}
.case-cell p{margin:0;font-size:.95rem;color:var(--ink-2);line-height:1.6}
.case-cell .big{font-size:1.7rem;font-weight:700;color:var(--ink);letter-spacing:-.02em;line-height:1.1}
.case-cell .big .u{color:var(--blue)}
.case-cell .big + p{margin-top:8px;font-size:.9rem;color:var(--muted)}
@media(max-width:760px){.case-body{grid-template-columns:1fr}.case-cell{border-right:none;border-bottom:1px solid var(--line)}.case-cell:last-child{border-bottom:none}}

.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.quote{border:1px solid var(--line);border-radius:6px;padding:26px;background:var(--bg);display:flex;flex-direction:column}
.quote .ph-tag{font-size:.68rem;color:var(--warn);font-weight:600;text-transform:uppercase;letter-spacing:.1em;margin-bottom:12px}
.quote blockquote{margin:0 0 18px;font-size:1rem;color:var(--ink);line-height:1.6}
.quote .who{margin-top:auto;font-size:.88rem;color:var(--muted)}
.quote .who b{color:var(--ink);display:block;font-weight:600}
@media(max-width:820px){.quotes{grid-template-columns:1fr}}

/* =========================================================================
   ARTICLES — index cards + single-post body
   ========================================================================= */
.post-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.post-card{border:1px solid var(--line);border-radius:6px;padding:28px;display:flex;flex-direction:column;background:var(--bg);transition:border-color .18s,box-shadow .18s,transform .18s}
.post-card:hover{border-color:var(--line-2);box-shadow:0 16px 40px rgba(25,40,65,.08);transform:translateY(-3px)}
.post-card .cat{font-size:.72rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--blue);margin-bottom:12px}
.post-card h2{font-size:1.3rem;font-weight:600;line-height:1.25;margin:0 0 10px}
.post-card h2 a{color:var(--ink)}
.post-card h2 a:hover{color:var(--blue)}
.post-card p{font-size:.96rem;color:var(--muted);margin:0;flex-grow:1;line-height:1.6}
.post-card .meta{margin-top:20px;padding-top:16px;border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center}
.post-card .meta .date{font-size:.82rem;color:var(--faint)}
.post-card .meta .read{font-size:.74rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);display:inline-flex;gap:.4em;align-items:center}
.post-card .meta .read .arw{color:var(--blue)}
@media(max-width:720px){.post-grid{grid-template-columns:1fr}}

/* single post */
.article-hero{background:var(--bg-alt);border-bottom:1px solid var(--line);padding-block:clamp(38px,5vw,64px)}
.article-hero h1{font-size:clamp(1.9rem,3.6vw,2.8rem);font-weight:600;letter-spacing:-.015em;line-height:1.12;color:var(--ink);max-width:22ch;margin:16px 0 0}
.article-hero .subtitle{font-size:1.15rem;color:var(--muted);margin:14px 0 0;max-width:58ch;line-height:1.5}
.article-meta{display:flex;flex-wrap:wrap;gap:8px 16px;align-items:center;margin-top:20px;font-size:.85rem;color:var(--muted)}
.article-meta .cat{color:var(--blue);font-weight:600;text-transform:uppercase;letter-spacing:.06em;font-size:.75rem}
.article-meta .sep{color:var(--faint)}

.article-body{max-width:720px;margin-inline:auto;padding-block:clamp(40px,5vw,64px);font-size:1.07rem;line-height:1.75;color:var(--ink-2)}
.article-body > *{max-width:none}
.article-body h2{font-family:var(--ff);font-size:1.5rem;font-weight:600;color:var(--ink);margin:1.8em 0 .5em;line-height:1.25}
.article-body h3{font-family:var(--ff);font-size:1.22rem;font-weight:600;color:var(--ink);margin:1.6em 0 .4em}
.article-body p{margin:0 0 1.2rem}
.article-body ul,.article-body ol{margin:0 0 1.3rem;padding-left:1.4em}
.article-body li{margin:0 0 .55em;padding-left:.2em}
.article-body a{color:var(--blue);text-decoration:underline;text-underline-offset:2px}
.article-body a:hover{color:var(--blue-dk)}
.article-body img{border-radius:6px;margin:1.6em 0;border:1px solid var(--line)}
.article-body figure{margin:1.6em 0}
.article-body figure img{margin:0}
.article-body figcaption{font-size:.86rem;color:var(--faint);margin-top:8px;text-align:center}
.article-body blockquote{border-left:3px solid var(--blue);padding:2px 0 2px 22px;margin:1.6em 0;color:var(--ink);font-size:1.12rem;line-height:1.6}
.article-body blockquote p:last-child{margin:0}
.article-body .embed{position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:6px;margin:1.6em 0;background:#000}
.article-body .embed iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.article-body hr{border:none;border-top:1px solid var(--line);margin:2.2em 0}

.article-foot{max-width:720px;margin-inline:auto;padding-bottom:clamp(30px,4vw,50px);display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
.article-foot .back{font-size:.8rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);display:inline-flex;gap:.5em;align-items:center}
.article-foot .back .arw{color:var(--blue)}
.article-foot .byline{font-size:.9rem;color:var(--muted)}


/* =========================================================================
   FOOTER GIF (nostalgia), MEDIA BAND (speaking photo), ARCHIVE HEADING
   ========================================================================= */
.footer-gif{display:block;height:46px;width:auto;margin:0 0 16px;image-rendering:auto}

.media-band{display:grid;grid-template-columns:.92fr 1.08fr;gap:clamp(28px,5vw,56px);align-items:center}
.media-band.rev .m-photo{order:2}
.m-photo{width:100%;aspect-ratio:4/3;border-radius:8px;overflow:hidden;position:relative;background:radial-gradient(120% 90% at 50% 20%,#e2eaf4,#c6d4e6);display:flex;align-items:center;justify-content:center}
.m-photo img{width:100%;height:100%;object-fit:cover}
.media-band h2{margin-bottom:14px}
.media-band p{color:var(--ink-2);font-size:1.04rem;line-height:1.65}
@media(max-width:760px){.media-band{grid-template-columns:1fr;gap:24px}.media-band.rev .m-photo{order:0}}

.archive-head{margin-top:clamp(44px,6vw,72px);padding-top:clamp(30px,4vw,44px);border-top:1px solid var(--line)}