Optimizing Marketing Operations – eMetrics Lite

This session started out with Gary Katz of Marketing Operations Partners running through A LOT of content somewhat quickly. I didnt write down much of what he said, but I did get his “Top 10” style list You know your marketing resources are at risk….. Your metrics for success are ill-defined People are slammed Institutional […]

Monday, May 5th, 2008

Deep Data Diving – eMetrics Lite

I am at eMetrics all week and will post some of my quick session notes as the week goes on. If you want to follow what everyone is seeing, I advise you check out twemes.com. The first session was: Deep Data Diving – Bringing Online and Offline Inline w/ Rufus Evison. 13 million pieces of […]

Monday, May 5th, 2008